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How will the next generation of mobile media devices and networks change the way people consume news? Is mobile as big an opportunity as everyone seems to be predicting? How can media organizations innovate when resources are constrained? These are some of the critical questions that will be addressed during RJI’s fall 2012 Tablet Symposium on December 7. Futurist Michael Rogers and digital media guru Douglas Bennett will lead discussions about the technologies and strategies that are likely to shape digital publishing and the news media for the rest of the decade.

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Friday, December 7 • 12:00pm - 1:30am
Lunch Presentation: Creating Apps Is Not Like the ‘Field of Dreams’

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Just because you build them does not ensure your readers will download and use.  Hear compelling tactics students in the Strategic Communication Media Strategy & Planning class developed to help National Geographic magazine increase downloads of its iPad app.



Friday December 7, 2012 12:00pm - 1:30am
Palmer Room, 100A RJI Reynolds Journalism Institute

Attendees (4)